SEO is a ladder for improving website rank

Search Engine Optimization (SEO) is the strategy of moving forward the volume and increase of traffic to a website from a user through “natural” results for the proper targeted keywords.

Techniques of Search Engine Optimization (SEO):-

On page :
In On Page SEO,There are use proper Title tag,Meta Keywords, URL,Content of page, Image, alt text,alt tag,Meta description,robots.txt file, sitemap,blog etc. When we want any changes in a website at that time On page is use.

Title tag:
Write unique and proper title tag for each page. Use keyword for the title tag. The length of a title tag is 60 character.

Meta description:
Write the short and unique description for the page. There are also use keywords which use in content.thare are use under 155 character.

Url :
It’s best to incorporate your catchphrase, expression, or a variety of it in the URL of your page at whatever point conceivable.

Page content:
Quality is constantly superior to anything amount.content more than 500 words, and preferably nearer to the 1000-word range. This is must 100% unique.

Images:
Incorporate no less than one picture in your substance, and utilize your catchphrase or its variety as the alt tag.

Off page :
In On Page SEO,there is a use off pages site like,Social bookmarking,Article submission , Local Business Listing , Directory submission,Blog posting, PPT submission etc. When we collect backlinks for our site that time Off page submission is needed.

Article Submission:
Write about 400 words content, and then submit this in article submission site. There some are live or some are to take some time for approval.

Social Bookmarking:
In Social Bookmarking , there are submit our website URL. This is live.

Directory Submission:
In Directory submission, we fill full information about the website and then submit the link. This takes time for approval.

Local Business Listing:
In Local business listing , here we fill up all over company information with properly. And this is listed globally.

Blog Posting:
In this, we make article and then post in blog posting site .

Types of Search Engine Optimization:

White Hat:
White Hat SEO is the assortment of affirmed site design improvement strategies intended to expand a site’s position on a web index results page. When On page is working properly with that algorithm. Like Keywords, proper content, meta tag, alt tag.

Black Hat:
Black Hat SEO is all the more every now and again utilized by the individuals who are searching for a brisk budgetary profit for their Web website, instead of a long haul speculation on their web page.When we do not work properly , means not follow SEO algorithm. When use paid link, keywords stuffing, bad URL etc.

Grey Hat:
the combination of White Hat SEO and Black Hat SEO. Means , when any domain is expired and we buy that domain.