- January 12, 2018
- Posted by: admin
- Category: Digital Marketing
Optimizing your website and blog is an important element of your content marketing strategy. While SEO is changing, it stays on top of marketers’ agendas as it is a powerful tool to bring visitors to your company’s outlets and to direct them towards your sales funnel.
5 Common Mistakes in SEO:-
SEO tactics are continually evolving so, it is not that easy to stay on top of the most successful optimization techniques, with many businesses falling into the bait of incorrectly doing SEO. Instead of seeing heavy traffic and increasing conversion rates, the results can be quite the adverse.
There are few common SEO mistakes that are tough to by pass . While the optimization field is ever-evolving, some practices are proving powerful, while others are harmful later . Let’s see the top ten common SEO mistakes you should avoid.
1. PICKING WRONG KEYWORDS
Optimizing your website is using the keywords that you want your website to rank for. But, question is are you are choosing the right ones?
One of the most common mistakes in picking keywords is ignoring the choice of search engines and users for long-tail keywords. While you can also define your products and services in a certain way, it’s more critical to understand what words your potential audience would use to refer to them. Sometimes the keywords that you consider to be right might mean something completely different for other people, or could be too universal. In either case, you will be optimizing for all the wrong keywords.
It’s best to do your background research anxiously before you start the optimization. Using tools like the Google AdWords KeywordPlanner, Google Trends, SEMrush and Moz Keyword Explorer can help excessively in putting your finger on the pulse of trending and acceptable keywords.
2. APPLYING KEYWORD STUFFING
You might often think that using your targeted keywords in every sentence of your content will boost your ratings. That strategy isn’t more wrong. In fact, going redundant with your keywords can be considered as spammy by search engines, which means it actually hurts your SEO performance.
This is why keyword ‘stuffing,’ or overloading your website with your keywords, is not deciding your SEO success. This approach can make your content unnatural and useless for its audience. In fact, Google is applying a special semantic search called Latent Semantic Indexing (LSI). This program can identify your content’s topic without the need for stuffing your content with recurring keywords.
3. CREATING CONTENT THAT ARE IRRELEVANT TO YOUR KEYWORDS
Another common difficulty in SEO optimization is generating content that is not at all about your keywords. The problem is you want to rank for your keyword, but you failed to focus that the text on your target topic doesn’t even talk about your keywords. Search engines like Google want to deliver their users with the most suitable content for people’s queries. Thus, if your content does not specify user needs, it won’t rank well.
Your initial goal should be to produce content that truly correlate to the questions and needs of your targeted audience, counting using the right search terms. Then search engines will also be able to trace your content as identical to the keyword you are optimizing for.
4. USING NON-ORIGINAL CONTENT
This next common mistake is relevant to the quality of your content. While using duplicate content was a common practice before, but, today search engines penalizes this approach.
Copied and less content doesn’t simply work. Instead of copying content from other places or using spinning software , it’s worth spending in original and content.
5. DON’T EVER SKIP META TITLE TAGS & META DESCRIPTIONS
You haven’t finished yet, optimizing your content should also include your target keyword in your articles. Title tags and meta descriptions are very crucial ingredients of SEO that should not be omitted. Skipping them will lead you to a huge missed potential for your content. These optimizing factors are deeply considered by search engines while crawling your website, so if properly used, they can also improve the performance of your content.
Another technical ingredient that the content marketers many a times forget is using image tags. The alt tags of the artwork you include in your content are very important, as they are another sign of your targeting articles. Search robots cannot see the pictures – but they can read the alt tags and add this instruction in the way they index your pages.