- May 15, 2018
- Posted by: admin
- Category: General
Despite you having spending in a website for your business, it’s really not doing its job in gaining you new clients. You’re at a loss as to why. Does this sound familiar? If so, see which of the following common mistakes comes true for your business and website.
1.YOUR WEBSITE IS NOT USER-FRIENDLY
Your website should be, first and foremost, user-friendly. It should be dead simple to navigate from one page to another and that also includes on mobile devices ! Your site shouldn’t be crowded, nor should pop-ups be invasive and follow visitors around on every page.
Keep things simple. Navigation menus should be limited to just a few options, and avoid pop-ups unless they’re timed to appear after a few seconds someone is on your site, and go away once viewed.
2. YOU DON’T HAVE A PROPER BUSINESS EMAIL ADDRESS
You’ve spent thousands on a gorgeous web design, so why are you still using a Yahoo email address for your business? It makes you look unprofessional, and some potential clients might be get returned due to this.
Having an email address with your web domain provides consistency in your branding and makes it easy to add other addresses as your business grows and you hire new
Getting a professional business email address isn’t expensive or difficult, so there’s no reason not to use one. You can sign up for email addresses via your hosting company (and may even already have the capability to create them with your hosting package). Use easy to remember naming conventions, like email@example.com.
3. THEIRS NO CALL TO ACTION
Even the most beautifully designed website won’t make you money if you don’t tell visitors what you want them to do. A call to action is essential for converting visitors into customers. Whether you want them to subscribe to your email list, follow you on social media, or buy something, you have to lead them by the hand. If you don’t, they’ll visit your site and then go elsewhere.
Create one call to action per page. More than that will overwhelm your audience, and they won’t know what to do. Keep it simple and create a sense of urgency: Save 20% on your purchase! Today only!
4. NO REGULAR CONTENT
Just as important as the user-friendliness of your website is the content that you publish on your blog (you have a blog, right??). Your blog’s sole purpose is to establish your brand as a thought leader and educate your market. This helps build trust with potential clients, who will then be more inclined to buy from you.
But if you aren’t updating your blog content frequently — or at all — you won’t appear in Google search results, nor will you give one-time visitors reason to come back.
Get on a steady schedule of content creation. At a minimum, aim for one post a week. More is better for your SEO.
5. NOT SHOWCASING HIGH QUALITY IMAGES
We all know what a picture is worth, and it’s just as applicable on websites to engage people. Humans like looking at images, so if you’re not including one or more visuals on each page of your website, you’re missing the opportunity to provide eye candy (and reason to stay around longer) for your audience.
Invest in a stock photo subscription, which can range from $100 to $500 a year. Make sure every web page and blog post has an appealing image on it.