A Quick Guide for Perfect SEO Friendly Blog Post

A Quick Guide for Perfect SEO Friendly Blog Post

Writing optimized blog posts for both search engines and users, is a skill. And like any other skill, it can be improved by practice.

Despite what many people think, it’s not a difficult process. There are some simple steps to follow to ensure that everything you publish on your website or blog is SEO friendly

Things like the title of the post, the blog structure, the formatting, headings and paragraphs, are easy to fix and yet play a very important role in rankings.

10 Tips for Writing SEO Friendly Blog Posts

So, now that you have a better understanding of what is an optimized blog post and what is not, let’s see how to ensure (before you hit the publish button), that your blog will be SEO friendly

1. THINK BEFORE YOU START WRITING

Any time you spend in the beginning thinking about what to write in your blog post, it’s time that you will save later in the process.

2. CREATE THE STRUCTURE OF THE BLOG POST

The next step is to write down the structure of your blog post. By structure we mean to define the different parts of the post.

Splitting a blog post into various parts, can make writing easier. It’s faster and more efficient to write 200 words to cover a specific part of the post, rather than trying to write larger sections

3. CRAFT THE TITLE AND URL

The next step is to decide about the title of your blog post and the URL.

I know that some bloggers prefer to do this step first and then create the blog structure, but I found that it’s easier to come up with the title once you have a good idea of what the post will cover

Writing a good and interesting title, is a very important step for SEO purposes and user friendliness.

4. USE HEADINGS CORRECTLY

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5. KEEP YOUR PARAGRAPHS SHORT

Don’t just through large paragraphs on a page and hit the publish the button.

There is a good possibility that the majority of your readers are on mobile so make it easy for them to read the content.

6. ADD LINKS WHEN IT MAKES SENSE

Whenever you write a new piece, try to ‘associate it’ with already published blog posts on your blog, by adding internal links

Internal linking is a very effective and easy to follow SEO technique that has a number of benefit.

7. DO MAKE USE OF KEYWORDS (BUT NOT KEYWORD STUFFING)

Having your target keywords (and variations) in your blog posts will not get you into trouble, in fact it is recommended to do so.

As we mentioned in the beginning of this post, what is not recommended is keyword stuffing.

In other words, don’t add keywords in the text for the sake of doing so but do it only when it’s natural to read.

Where should you add keywords? I get this question a lot and the answer is simple:

• In the title of the post

• In the main headings of your post

• Within the content of the post

• In the conclusion

8. OPTIMIZE THE LENGTH OF YOUR BLOG POST

Studies have shown that longer posts perform better in search and they tend to receive more likes and mentions in social media.

While this is true, it does not mean that shorter posts will not rank well. What is more important is the quality of the content and not the quantity.

9. OPTIMIZE YOUR META DESCRIPTION

In point 3 above, we have talked about optimizing the Title and URL of a post; it is equally important to optimize your meta description.

10. OPTIMIZE YOUR IMAGES AND OTHER MEDIA ELEMENTS

Images, graphs, infographics, videos, statistics and other media elements, make a blog post more interesting to read and enhance the quality of the content.

Although Google has made it clear that they cannot yet understand the context of an image or video (while crawling a page), yet many webmasters fail to follow the rules of making their images SEO optimized.



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