- December 20, 2018
- Posted by: Blog Editor
- Category: General
Each AdWords advertiser’s covert motive is to pick up significant prospects by means of clicks on his advertisements. If you’re an advertiser yourself, this situation will certainly sound familiar.
Well, this sets our objective – attempt and accomplish as numerous clicks on your advertisements as conceivable. Presently, what if we say that you simply can accomplish your motive rapidly and proficiently through an imaginative tool called AdWords extensions?
They assist you convert your viewers into potential leads and thereafter, customers. So what these AdWords extensions are and why should they be used? Let’s discover out!
What are AdWords Extensions?
Recognize them by initiating a Google search, for let’s say, shoes online. You will find that some ads take more space when compared to others, all thanks to the AdWords Extensions that help your ad to display more useful information, and therefore the increased length of your ad.
The most thought here is to optimize your PPC campaign in order to communicate most extreme information about the product or service to the watchers. You’ll be, able of course, decide on Google advertisements without the extensions. But the ones with extensions have certain preferences and benefits over the other category.
In this post, We’re going to explain how to use the following:
1. Sitelinks extensions
2. Location extensions
3. Call extensions
4. Review extensions
5. Callout extensions
But before we take a see at that, we got to reply the taking after address: Will adding these extensions truly increase conversion rates? Let’s see at a few information to discover out.
1: Sitelinks Extensions
Sitelinks extensions permit you to show extra links to your site underneath the regular ad copy.
Here’s an illustration of what that can see like with the site links inside the red box.
2: Location Extensions
Location extensions improve local ads by permitting businesses to show their address, a phone number, and a map marker. They also include a direction link in mobile ads for searchers who’d like to induce directions to the business.
Here’s an example of what this looks like for an insurance agent located in Dallas.
3: Call Extensions
With the AdWords call extension, you’ll include your phone number to Google ads. This makes it simpler for searchers to call your business, especially on mobile gadgets.
It too includes another component that makes a difference to your ad to stand out and ideally gets it clicked. Google, for example, claims that phone numbers increase click through rates as much as 6% to 8%.
Here’s an example of what a call extension looks like in a search result.
4: Review Extensions
Review extensions are a very energizing and permit you to utilize third-party reviews in your ads.
In the example below, you can see an Unbounce ad that uses a review from TrustRadius.
5: Callout Extensions
Callout extensions are another exciting extension that allows you to add more text to your ad. With callout extensions, you’ll include brief blurbs of content that offer assistance to your ad to stand out. These blurbs appear up underneath your ad copy as seen below.
Callout extensions are a great put to talk about features or offers that offer assistance to your product or service stand out. Examples include:
• Free shipping
• Increase conversions
• 30-day results
• Lower costss
Any brief phrase that portrays something extraordinary almost your benefit can be included as a callout extension in order to assist your ad stand out.
Are You Ready For Better PPC Results?
All of the extensions talked about in this post are free to use and can offer assistance to your ad stand out, get clicked, and drive orders. It takes a small bit of time to figure out how to maximize each of them, but they provide a great opportunity for most PPC campaigns to pick up incremental change.