Search Engine Optimization (SEO) is the strategy of moving forward the volume and increase of traffic to a website from a user through natural results for the proper targeted keywords.
Techniques of Search Engine Optimization (SEO):-
On page :
In On Page SEO, there is use of proper Title Tag, Meta Keywords, URL, Content of page, Image, alt text,alt tag,Meta description,robots.txt file, sitemap,blog etc. When we want any changes in a website at that time On page is use.
Write unique and proper title tag for each page. Use keyword for the title tag. The length of a title tag is 60 character.
Write the short and unique description for the page. There are also use keywords which use in content.thare are use under 155 character.
It's best to incorporate your catchphrase, expression, or a variety of it in the URL of your page at whatever point conceivable.
Quality is constantly superior to anything amount.content more than 500 words, and preferably nearer to the 1000-word range. This is must 100% unique.
Incorporate no less than one picture in your substance, and utilize your catchphrase or its variety as the alt tag.
Off page :
In On Page SEO,there is a use off pages site like,Social bookmarking,Article submission , Local Business Listing , Directory submission,Blog posting, PPT submission etc. When we collect backlinks for our site that time Off page submission is needed.
Write about 400 words content, and then submit this in article submission site. There some are live or some are to take some time for approval.
In Social Bookmarking , there are submit our website URL. This is live.
In Directory submission, we fill full information about the website and then submit the link. This takes time for approval.
Local Business Listing:
In Local business listing , here we fill up all over company information with properly. And this is listed globally.
In this, we make article and then post in blog posting site .
Types of Search Engine Optimization:
White Hat SEO is the assortment of affirmed site design improvement strategies intended to expand a site's position on a web index results page. When On page is working properly with that algorithm. Like Keywords, proper content, meta tag, alt tag.
Black Hat SEO is all the more every now and again utilized by the individuals who are searching for a brisk budgetary profit for their Web website, instead of a long haul speculation on their web page.When we do not work properly , means not follow SEO algorithm. When use paid link, keywords stuffing, bad URL etc.
the combination of White Hat SEO and Black Hat SEO. Means , when any domain is expired and we buy that domain.